Pure stands for the varietal (monofloral) purity of our honeys. Our varietal honey is attested by pollen analysis. All of our active honeys fulfill the purity criteria. Our honeys are also free of added sugars and pesticides.


Raw stands for our raw product. Honey is a heterogenous natural product and is therefore always a little different from batch to batch. We love both the honesty of this characteristic and this quality of an unadulterated raw product. We aim to pass raw traits on to our customers with the least intervention possible.


Honey is derived from a recipe that bees have perfected over millions of years. Bees’ interaction with nature has yielded the most complex and nutritious sweetener one could ever ask for. The less we impose our influence on this product, the more the chef’s recipe is honored.


Manuka honey (Leptospermum Scoparium) represents a new hope in the fight against antibiotic-resistant and stubborn bacteria. Through intensive research in New Zealand and Germany, (the substance) methylglyoxal (MGO) was found in significantly detectable amounts. The methylglyoxal in conjunction with hydrogen peroxide probably contains the secret to the properties that make Manuka honey so unique compared to other honeys.


Our Manuka honey has been tested twice in New Zealand and Germany by independent laboratories (Analytica and QSI Quality Services International). Our honeys are free from contamination. We place great emphasis on delivering a quality that satisfies the highest of standards.

MGO 100

MANUKA MGO 100 from the mountains and valleys of the Wairarapa region. The beginner of active Manuka honeys in our range for the medicine cabinet. Our customers like to apply this honey to the affected areas to alleviate skin problems. The certified methylglyoxal concentration is at least 100 mg / kg.

MGO 250

The healthy midfield among the Manuka honeys. Our customers enjoy this honey pure or in tea to effectively combat colds. The certified methylglyoxal concentration is at least 250 mg / kg.

MGO 400

Manuka MGO 400 is the top class among the Manuka honeys. The unique purity from Wairarapa, New Zealand offers many beneficial applications - so lovers enjoy pure honey with 1-2 tsp per day. Unadulterated and unencumbered with a methylglyoxal concentration of at least 400 mg / kg.

MGO 800

White flowers lie on the slopes, the wind cuts through rugged rock formations of the young mountains on the east coast. The soil is dry and the rainfall is irregular. But this is exactly where nature lets its impenetrable miracle play. In some rare years, the Manuka shrubs produce nectar, which the bees convert into honey with a methylgyoxal concentration of over 800 mg / kg.



Due to intense research conducted in New Zealand and Germany alike, the active compound by the name of methylglyoxal was discovered in significantly higher amounts within Manuka honey compared to other types of honey. Methylglyoxal in combination with hydrogen peroxide likely holds the secret to the attributes that make Manuka honey truly so unique.

The Origin of Madhu

The name Madhu has its origins in Sanskrit, one of the oldest written languages in the world, and means sweet or honey. Madhu to this day provides the base for many Indo-European words related to honey, such as mead, met, miel, medus, miod, just to name a few. Madhu is also the second name of the founder of Madhu Honey – Matthew Sri Madhusudana Pettersson. Thus, it was clear and obvious that we would market our honey under the name of Madhu Honey.

From the Bee
To the Comb
Into the Glass Jar


The Story of
Madhu Honey

A Magic Moment

It all began in September 2013 in a small studio apartment in New York. Matthew “Madhu” Petterson had just returned from a long journey to Thailand. Fall was in the air, and the afternoon sun hung low in the sky over the East Village, filling 1st Street and 1st Avenue with its warm light. With his hands full of luggage and a large trekking rucksack on his back, he entered the flat of his friend Shawn – and came to a sudden halt in the doorway, right in front of his eyes something incredible was happening. The sun was shining through the window onto the kitchen table, illuminating a huge crystal jar that was somehow managing to fill the entire room with bright golden yellow patterns. What was in this mysterious container?

An Extraordinary Gift

The jar was filled with an amber-colored creamy substance, its natural radiance intensified by the glow of the afternoon sun. It was honey, and not just any honey! What Matthew was looking at was a full 25 kilos in a single jar. Where on earth does someone get so much honey in New York? And who had had the idea to bottle such an amount? It turned out that Shawn’s father had launched himself into beekeeping four years ago, and ever since was regularly sending jars of honey to his son. What an extraordinary gift! And as Matthew was blinking in the golden light, an idea started to form in his head.

Following the Honey

In spring 2014, only a few months after that enlightening moment in Shawn’s apartment, Matthew embarked on a new journey by joining an organic beekeeping farm in Germany. Driven by his curiosity and by the joy he found in his newly discovered passion he decided to continue his studies even through the winter months. He travelled to New Zealand where summer had just begun to learn more about bees and honey. There, not only did he get introduced to the unique honey originating from the flowers of the native Manuka tree, he also met fellow beekeeper Phil Vercoe. For weeks, the two of them worked side by side, and once again, it was a friendship that inspired him to take his next step. Thanks to Phil’s support, Matthew succeeded in importing Manuka honey to Germany after only his second beekeeping season in New Zealand.

That’s behind

The appreciation for quality honey, good beekeeping practices, as well as a sound knowledge of product and its origin are what we seek to combine under the brand of Madhu Honey.

Madhu Honey is a lean company with passionate members. We believe that honey is only as good as all parties involved in the chain of production. Therefore, we work directly and in close relationship with the apiary and oversee transportation needs and warehousing ourselves. We also appoint IFS- and HACCP-certified and trusted quality packers within close proximity to where we are based. One only knows the honey if one knows the apiary, the region, and all the hands involved from source to packaging.

The Origin

Over the course of a few seasons as a beekeeper, Madhu had been able to develop a network of beekeepers in New Zealand. When good friend Bennet Riemeier finally joined in on the business idea, the company Madhu Honey was born, specializing in the marketing of quality Manuka honey. We buy the honey directly, take care of all transportation issues and sell it under our Madhu Honey brand. Only if we are able to truly trace the origins of our honey, can we then confidently live up to our quality assurance and the promises that Manuka Honey makes to its customers, while advocating our PURE RAW HONEY philosophy.

Manuka Honey

Honey from the Tea Tree

The broom-like shrub known by many as the tea tree has many names, and there are over 30 different types of tea tree. In New Zealand, we mainly differentiate between Manuka (Leptospermum Scoparium) and Kanuka (Kunzea Ericoidis). These two shrubs look similar at first sight; however, upon closer inspection, flowers and leaves can be told apart. In some areas of New Zealand, Kanuka is more prevalent than Manuka and vice versa. These close relatives can oftentimes be found together or in close proximity to one another, with bees collecting from both sources and turning both nectars into honey. The scent, flavor, and consistency of a pure Kanuka and a pure Manuka are identical. Moreover, the pollen from both varieties under a microscope cannot be differentiated. This fact testifies to their apparent close relationship. Manuka is, after all, a Maori word which is often used to describe the whole tea tree family in New Zealand. A clear definition has only recently been established.

Why Manuka Honey?

Due to intense research conducted in New Zealand and Germany alike, the active compound by the name of methylglyoxal was discovered in significantly higher amounts within Manuka honey compared to other types of honey. Methylglyoxal in combination with hydrogen peroxide likely holds the secret to the attributes that make Manuka honey truly so unique. However, it is important to note that a natural product can never solely be limited to its compounds. Oftentimes it is the general makeup and the synergy of the compounds and consistency that leads to the benefits we so desire. Perhaps now it simple to understand how important it is to not alter the traits of a pure raw honey, in order to ensure its beneficial qualities. If we break down the ingredients of honey, we will arrive at roughly the following figures:

80% sugars (glucose, fructose and other types of sugars), 17% water, and 3% enzymes, minerals, vitamins, and hormones. It is however exactly this 3% that makes all the difference in regular sweeteners. If we were to isolate all these active ingredients in this 3%, we would arrive at packs of sugar, pills, and supplements. Another fact, however, is that our intestines are limited in their absorption of these nutrients, lacking an adequate carrier. Even worse, in the example of refined sugar, such compounds can even be harmful to our system. Honey is therefore not only a complex and easily digestible boost of natural energy, but is also the perfect carrier with the ideal consistency to hold the nutrients our intestine can actually absorb.

Thus, honey is an ancient and yet, as confirmed by research, a new product. Manuka honey has shed new light onto the perfected recipe of bees and has, due to its many properties, not only become appreciated as a delicious sweetener but become regarded as a food fit for the gods. Manuka has revived this dormant knowledge of honey’s relieving and soothing qualities and has thus been much-heralded around the globe.

What is Real Manuka Honey?

The broad perception of Manuka honey in laboratories worldwide today is that Manuka honey is a honey that tastes, looks, and smells like Manuka honey and possesses significant amounts of methylglyoxal and dihydroxyacetone and leptosperin (unique to Manuka). This inevitably includes the Manuka-Kanuka blends as well. These shrubs are geographically exclusive in only a few instances. The bees are not picky and enjoy the Manuka/Kanuka shrubs for different reasons. Beekeepers have, contrary to their own beliefs, never been able to dictate the flight path of their bees.

In any case, we provide a strong, spicy, and at times bitter-tasting pure Manuka honey in its natural complex range, with the promised minimum MGO content as indicated on the jar. Our raw product is sometimes darker and sometimes lighter in color, sometimes more liquid and sometimes thicker in consistency, sometimes stronger and at times more balanced, just the way a natural product comes. All these differences make up the characteristics of raw Manuka honey and are still another quality criterion of a heterogenous untampered honey that changes it’s consistency over time.

It is our true and great honor to share our appreciation for honey with our carefully selected assortment in various MGO concentrations with you. The concentration is given in milligrams per kilogram and is tested twice by independent laboratories in New Zealand (Analytica Laboratories) and Germany (Quality Services International in Bremen).


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